At 31, Justin Timberlake is a super-talented singer, actor and fashion designer. Well, in addition to his impressive resume, Timberlake will design a collection of home decor goods for HomeMint. Justin will make the special line together with his own interior designer, Estee Stanley.
In an exclusive interview with Elle Decor, the pop star explained the reasons for creating this line. “Well, this was really a collaboration with Estee. I don’t think I would do it if we weren’t in it together. We’ve known each other for a long time and have worked together on my homes — we really have a like-minded vision for design so when BeachMint [the company behind HomeMint and sister sites StyleMint and BeautyMint] came to us with the opportunity, it felt like a really natural thing for us to do together. Estee and I are great friends, so it’s a lot of fun,” he said.
In a statement, Justin Timberlake admitted that, “HomeMint combines my love of architecture and interior design with my passion for technology and social media to create a brand that offers aspirational designs for the home at accessible prices.”
BeachMint CEO Josh Berman said that, “We’re excited to bring an affordable luxury home collection to our customers that combines Estee’s extraordinary portfolio of work and design experience with Justin’s impeccable aesthetic and sense of style.” President Diego Berdakin added that, “HomeMint is a natural addition to our family of brands. BeachMint’s social commerce experience is about personalization and curation and there is no place that’s more important than a customer’s home.”
Speaking about their main source of inspiration, Estee told Elle Decor that they are “more into antiques than contemporary pieces.” Timberlake added that, “It’s true. Also, I like very clean, almost modern architecture, and the obstacle with something like that is making it extremely warm, because it doesn’t naturally lend itself to that. With everything we do together, we try to get the juxtaposition right. To make pieces and rooms that are multifaceted, that blend different genres of architecture and design.”
The singer also said that, “When you’re working on something as personal as your home, it’s about the relationship. And that’s what BeachMint is all about—at the end of the day, we’re not looking at the people on HomeMint as consumers, we’re looking at them as clients. And we want to have a relationship with them. To offer our design suggestions.”
Asked about the pieces from the collection he wants for his own home, Justin told Elle Decor that, “Not to sound like I’m generalizing, but I think all of it. That’s the standard we hold it to. If we wouldn’t put it in our homes, we’re not going to ask people to put it in theirs.”
The collection will be available exclusively online at homemint.com starting this May. Both HomeMint members, who pay a monthly $10 fee, and non-members will have the possibility to buy the products. BeachMint also includes JewelMint, a jewelry line started in October 2010 with actress Kate Bosworth and her stylist Cher Coulter, StyleMint, a T-shirt company made by Mary-Kate and Ashley Olsen, BeautyMint, which launched in November 2011 with Jessica Simpson, and ShoeMint, released a few weeks later with Rachel Bilson, Nicole Chavez and Steve Madden.
Photos courtesy of ELLE DECOR