Designed to appeal to a younger niche, the latest collection from the H&M sub-brand Divided features a myriad of interesting outfits with a distinguishable urban allure. Youthful and modern, the collection approaches the latest style trends with a great dose of originality that manages to create a positive impact every single time. ... Read More
Famous high-street retailer H&M is launching its Fashion Against AIDS 2011 unisex collection meant to communicate one important message around the world and that is increasing awareness about HIV/AIDS among youth. This is the fourth year in a row when the Swedish label creates a ready-to-wear collection with 25% of sales donated to different HIV/AIDS prevention projects around the world. ... Read More
H&M has prepared a series of comprehensive ad campaigns for the spring summer season of 2011. The latest ad campaign of the brand features the Brazilian supermodel Gisele Bundchen which looks absolutely spectacular in boho chic inspired outfits. Take a closer look at the latest campaign of the brand to get a better grasp of the choices the brand offers. ... Read More
H&M has released its Spring Awakening Campaign 2011 featuring famous models Freja Beha Erichsen and Raquel Zimmermann in '70s-inspired ads. If in the past we were used to celebrities starring in most of the designer campaigns, now we witness a real change going back to basics. Besides the two models that sport the mainline collection, young models Hannah Holman and Tati Cotliar are the ones to promote the clothing for the younger set. ... Read More
The H&M By Night 2011 dress collection furnishes the fashion pack with a capsule created to vamp up a party wear wardrobe and complement it with the most stylish pants suits as well as alluring dresses. Watch out for this super-refined parade of all event-appropriate outfit ideas that will definitely motivate you to polish your styling skills and experiment with the dapper apparel alternatives below. ... Read More
Fashion designers are becoming more environmentally conscious, so they are trying to promote sustainability as best as they can through the use of eco friendly fabrics. The newest collection for 2011 signed by H&M and titled Conscious Collection highlights how eco fabrics can too look amazingly stylish, so go green and look fabulous with H&M! ... Read More
H&M is launching a new collection designed by Swedish blogger Elin Kling. The new line, available in Sweden only, will hit stores on February 3, with 10% of the sales to be donated to UNICEF. ... Read More
For all H&M fans worldwide, spring/summer 2011 comes with great news as the famous brand collaborates with the cult shoe label Swedish Hasbeens in order to release a special wooden-soled footwear collection for the upcoming season. ... Read More
After reviving the Versace brand's bridge line Versus, Donatella Versace is launching a new fragrance: Versus Versace. The new scent mixes romantic tones with an energetic rock' n 'roll edge, that represents the Versace woman. ... Read More
The new H&M collection for the spring season of 2010 is an extremely romantic one. By each of its products, it brings a flowery interpretation of modern fashion, while using only recycled and organic materials. So if you’re looking for something really inspiring, learn more about the Garden Collection signed H&M! ... Read More