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Creating an original look often means having the courage to go outside of your comfort zone that might not always be well received by everyone. Still, being adventurous fashion wise can sure prove to be extremely rewarding when you find a new style niche you haven't thought of or simply a brand new way to express yourself. With an emphasis on edginess and individuality, the LUV AJ 'The Heavy Metal Lover' lookbook challenges and tempts us to try something a little different. Gone are the days when choosing subtle, barely noticeable pieces wer... Read More
Fabulous collaborations are becoming the norm this season with predictably lovely results. Both LUV AJ and LF Stores have dazzled us with rebellious, edgy alternatives inspired by the punk culture earlier this season, proving that great minds often think alike. This time, the two brands have left that conspicuous, bold style perspective aside in favor of a little more subtlety and a perspective that suits the spirit of the hot seasons from a mainstream point of view. The popular boho chic allure is more than evident throughout the mini-lookb... Read More
Spring is supposedly about highlighting femininity through fab jewelry choices, but if you naturally gravitate towards edgier options regardless of the weather, no amount of convincing will do the trick. Fortunately, there are much better options than succumbing to the general style direction. Brands like LUV AJ can help meet your edgy style cravings and keep you looking great all season long. The Rainbow lookbook shows a multitude of ways in which you can stay true to your favorite styles and still maintain a trendy touch in the new season.... Read More