“Fun, pretty and hip.” This is how charismatic Zooey Deschanel describes “the London look”. Gorgeous Zooey Deschanel was named brand ambassador of Rimmel London in March last year. Now, the famous British beauty company has released the new Rimmel Lasting Finish Lipstick ad with the beautiful singer/actress looking absolutely adorable, girlish, yet very seductive wearing the Heart Breaker shade.

The “(500) Days of Summer” star was considered as being the perfect image for the label. “We wanted to add an American voice. We have an American beauty with London confidence,” said Rick Goldberg, vice president of marketing for Rimmel London.

Zooey Deschanel, who is the face of a new lash accelerating mascara, a perfecting powder foundation and of the lasting lipstick, said that, “I love makeup. I’ve been wearing different beauty products for years. I shop everywhere and I love the fact you can get such great looks at a reasonable price. I want to be associated with products that are accessible for everyone.”

Zooey Deschanel for New Rimmel Lasting Finish Lipstick

The new Rimmel Lasting Finish Lipstick has an improved formula using advanced ingredients and a Color Protect technology in order to provide up to 25% more color impact than any other lipstick. Perfectly combining color, coverage, shine and comfort, the latest version of this iconic lipstick offers non-stop vibrant color and shine for up to eight hours.

Lasting Finish Lipstick is available in 20 amazing shades, Rimmel London adding 12 new dazzling shades in a deluxe packaging to the other perennial, already-existing colors. The wide palette includes Indulgence, Pink Blush, Sweetie, Heart Breaker, Heather Shimmer, Asia, Drop of Sherry, One of a Kind, Sugar Plum, Amethyst Shimmer, Starry-Eyed, Tantrum, Alarm, Nude Pink, Coral in Gold, Firecracker, Undressed, Birthday Suit, Fudge Brownie, and Coffee Shimmer.

Zooey Deschanel for New Rimmel Lasting Finish Lipstick

Photos courtesy of Rimmel London