Back in 1952, Revlon launched the famous advertising campaign for the Fire & Ice Color collection. Dorian Leigh was the face of this makeup line. For the 2010 holiday season, Revlon wants to revive the glamorous and chic retro feeling relaunching the luxurious products. The new campaign features Jessica Biel in a perfect new interpretation of the image from 1952 photographed by Mario Testino.

It-girl Dorian Leigh was the perfect reflection of the luxurious femininity with a jet-black hair, striking red lips and nails, and a stunning silver sequined gown. Today, Jessica Biel, the collection’s new face, flawlessly copies the original image, featuring Dorian Leigh, accompanied by the tag line “For you who love to flirt with fire … who dare to skate on thin ice”. Jessica Biel looks impeccable in a bateau-neck beaded dress matched with a vibrant red shawl.

Jessica Biel for Revlon Fire and Ice Color collection Revlon Fire adn Ice Campaign 1952

Jessica Biel for Revlon Color Makeup Collection

The new Fire & Ice Color collection 2010 includes lipsticks and nail polishes in new luxurious and bold colors, such as orange, rich pink, and classic red, perfect for strong, confident women who are not afraid to show their feminine and glam side. All the new shades are meant to recreate the femininity of the original colors.

The new lipstick shades are Siren (orange), Temptress (fuchsia pink), Demure (creamy, soft pink), and the existing Fire & Ice red, which will be packaged in limited-edition vintage Hollywood makeup case. Lipsticks will sell for $7.99 a piece, with the matching nail polishes checking in at $4.79 each. The Fire & Ice vintage-designed lipstick will sell for $8.99.

Photos courtesy of Revlon