Despite the fact that many retailers claim to release their spring 2013 collections, makeup brands seem utterly focused on a rapidly approaching event: Valentine’s Day. Smashbox Cosmetics released its Love Me spring 2013 makeup collection, NYX Cosmetics has another collection dedicated specifically to the city of love and now Estée Lauder comes with the Pretty Naughty collection which more or less centers around the same theme. If you still think such similarities are purely coincidental, the declared intention for the collection will definitely make you think twice.

Tom Pecheux, Creative Makeup Director for Estée Lauder reveals his vision: “I wanted to create a collection for the woman who is sexy yet romantic. Pretty Naughty is very pastel, but also a little naughty in a gentle, discreet way.” A bit of drama blended with sophistication and a hint of rebellion are beautifully reflected in the new makeup products the label is putting forward. The intent sure sounds magnificent but will the new staples make you fall in love? Let’s see:

Estée Lauder Pretty Naughty Spring 2013 Makeup Collection

Pure Color Five Color Eyeshadow Palette in Pretty Naughty ($48) Playing the innocent with a twist theme, the five shades palette brings together subtle violet, high impact charcoal, taupe, soft pink and aqua blue in matte, satin, shimmer or metallic finishes for maximum versatility. These easily blendable, long wearing tones can sure amplify your seductive arsenal.

Estée Lauder Pretty Naughty Spring 2013 Makeup Collection

Pure Color Intense Kajal EyeLiner Duo in Black/Blue ($23) Found exclusively online, the dual-ended creamy pencil is perfect for adding a bit of drama to your look. Use the fun blue tone to define and the black end to properly highlight your eyes for the ultimate head turning look.

Pure Color Illuminating Powder Gelée Blush ($40) One should never underestimate the power of basic makeup products such as blushes. This luminous blush for instance, applies smoothly, streak free and offers a gorgeous healthy glow.

Estée Lauder Pretty Naughty Spring 2013 Makeup Collection

Pure Color Nail Lacquer ($20) Lilac as a naughty shade? Why not? This chip resistant, high coverage glossy nail polish can instantly seduce with its brilliant elegant vibe.

Pure Color Sheer Matte Lipsticks ($25) With a creamy, lightweight matte formula with a sheer and satin finish, the highly pigmented lipstick shades available in Naked, Rock Candy, Rebel, Demure will perfectly complement a classy yet deceivingly powerful seductive look.

All these fabulous new offerings can be found at

Pure Color Sheer Matte Lipsticks - Estée Lauder Pretty Naughty Spring 2013 Makeup Collection Estée Lauder Pretty Naughty Spring 2013 Makeup Collection

Photo courtesy of Estée Lauder