The Dior Addict range gets expanded with two new makeup products for summer 2014: the Dior Addict It-Lash Mascara and the Dior Addict It-Line Eyeliner. This time, the label isn’t focusing on delivering just classy tones with a timeless allure, but also on colored mascara and eyeliner tones.
According to the label, the mascara comes with a new soft and elastic applicator that magnifies the lashes from the root and helps create long and curved, doe-like lashes with a smooth, radiant finish. The mascara has a water soluble formula which makes it easy to remove the product with lukewarm water or with a standard makeup remover. Due to the unique latex gel polymer included in the formula, the product is easy to layer, offers intense volume and provides a long-wear color. Moreover, the chubby mascara brush makes the product easy to handle.
The Dior Addict It-Lash Mascara comes in a classic black tone, and three stunning daring colors that will definitely make makeup enthusiasts want to expand their comfort zones:
Dior Addict It-Lash Mascara in It-Purple – a dizzying shade for downright sophisticationDior Addict It-Lash Mascara in It-Blue – saturated in color for electric eyes
Dior Addict It-Lash Mascara in It-Pink – a funky, in-your-face hueDior Addict It-Lash Mascara in It-Black – for breathtaking depth
The Dior Addict It-Line Eyeliner is a shiny liner which is based on an exclusive gel formula. According to the brand, the new products deliver a pure intense shine and color, have an amazingly long-lasting power and a non-sticky, fast drying formula. The product’s precise tip makes application easy. Removal is equally easy- like the It Lash Mascara, the product can be easily taken off with lukewarm water or makeup remover.
The new Dior Addict It-Lash Mascaras ($26) and the fab Dior Addict It-Line Eyeliners ($31) will hit the shelves starting with June.