L'Oréal Professionnel launched a new HAIRchalk collection featuring eight vibrant, trendy tones. The popularity of hair chalking shows no signs of fading, so the cosmetic giant has come up with lust-worthy new tones for fashionistas who love experimenting with bold hair colors without commitment. The L'Oréal Professionnel HAIRchalk tones were used on the Ashish and Felder Felder spring/summer 2014 runways with very interesting results.
Bold tones dominate the new L'Oréal Professionnel collection, but there are also a few more subtle tones for those who don't want something overly dramatic or don't want to step too far outside their comfort zone. For those who are interested in becoming the center of attention, the cosmetics giant has prepared five intense tones: Sweet Sixteen Pink, First Date Violet, Blue Ocean Cruise, Garden Party and Coral Sunset. On the other hand, those who want a softer look might find that the tones Bronze Beach, Coffee Break or Black Tie are a better alternative for their needs.
To prove the multitude of fun possibilities the new L'Oreal hair chalks offer, the label enlisted the help of James Galvin, Artistic Director at Daniel Galvin Salon, who demonstrated just how many possibilities the new products offer, basic loose hairstyles to gorgeous chignons. Whether you want something relatively subdued or a head-turning look, with a bit of imagination and your favorite new hair L'Oreal HAIRchalks tones, your vision can easily become a reality.
How long will the bold new look last? Well, it depends on the amount of product applied, the color chosen, and the hair type, however, the hair color is said to last up to two shampoos, which means that you can get your regular hair color back at the end of the weekend. The HAIRchalk tones are already available and retail for £15 a piece.