The L’Oreal 2011 Hairdressers Against AIDS celebrates an important moment for the brand and features some of the most beautiful famous women celebrities in the world. This incredible initiative, run by L’Oreal Professional Products in partnership with UNESCO, marks the 10th anniversary of the global program meant to raise awareness among the general public against HIV and AIDS giving hairdressers this special role. Until now, the movement has good results as millions of conversations about HIV/AIDS were generated in hairdressing salons.
For 2011, the famous hairdresser and photographer John Nollet photographed the L’Oreal calendar. The black and white photos feature 12 gorgeous, committed women celebrities, including Diane Kruger, Audrey Tatou, Monica Cruz, Vanessa Paradis, Audrey Marnay, Lou Doillon, Doutzen Kroes, Monica Bellucci, Cécile Cassel, Ludivine Sagnier, Debra Shaw, and Amandine Decroix.
With reference to this great initiative and the unique calendar, John Nollet commented: “The images are my language: I try to make women beautiful. I am very happy to have been able to create a first-of-its kind calendar for hairdressers. I hope it helps in fighting AIDS.”
John Nollet is known for creating looks for different red carpet events, for high profile fashion campaigns, but also for the Academy Awards and Cannes Film Festival. He worked for numerous Hollywood stars and styled movie characters too, such as Captain Jack Sparrow (Johnny Depp) in “Pirates of the Caribbean”, or Amélie (Audrey Tautou) in “Le Fabuleux Destin d’Amélie Poulain”.
All around the world there are more than 33 million people living with HIV, of which about 60% don’t even realize they are infected. The statistics offered by Hairdressers against AIDS are incredible: there will be 30 active countries by the end of 2010, 1.3 million contacts from 2005 until today, 500,000 hairdressers trained every year, 5000 trainers working in the 300 L’Oréal Professional Products centers worldwide. The 2012 objective is even more impressive: to reach 50 countries and 3 million contacts.
Photos courtesy of L’Oreal Paris