Katy Perry is one diva that undoubtedly knows how to stay on the media spotlight at all times. This time, however, it’s not her eclectic sense of style or her bubbly personality that brought attention on her, but instead, the latest ad campaign in which she stars. As her fans might already know, the “Teenage Dream” singer has agreed to be the first celebrity ambassador for the British-based professional hair styling company GHD.

Recognizing her unique fashion sense, Paul Stoneham, Chief Executive Officer of GHD explained the main reasons behind this exciting decision: “Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies GHD’s spirit of female transformation and empowerment, as she is recognized as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for GHD.”

Katy Perry also expressed her excitement for this rather unexpected decision, especially since the brand is also a sponsor for the California Dream Tour: I’m so excited to be working with GHD, especially using their tools on my California Dreams Tour to get me stage ready. GHD products have a reputation of being the best products in the biz, and I like being associated with that. I’m very excited to reveal the styles I did with legendary David LaChapelle in the upcoming GHD campaign. Keep your eyes peeled for it!”

Now that we’ve got the chance of seeing a few photos from the much awaited campaign, lensed by David LaChapelle, we can truly attest that it was worth the wait. The diva looks absolutely spectacular in the artistic photos released by the brand. Whether we are talking about the irresistible vixen look that is well emphasized by a set of amazing curls and an alluring outfit consisting of bold solid colors, the ladylike allure she exudes while showing off her vintage curly hairstyle and a delicate dress, or the boho chic attitude that is more obvious thanks to the iconic headband, Katy’s charm and personality manage to make this campaign memorable.

However, the excitement for the latest GHD campaign doesn’t stop at admiring the latest ad campaign featuring the popular singer. Instead, the brand takes it one step further by offering concert tickets to one lucky customer and a friend. Additional details regarding the contest are available on the official website of the GHD company.

For further hair inspiration check out Katy Perry’s hairstyles over the years!

Photo courtesy of GHD