After the variety of character-based campaigns, Katy Perry shows her glamorous, sophisticated side in the new ghd ads which vividly demonstrate how having a good hair day every day can feel like.

The partnership between Katy Perry and ghd is carrying on beautifully with a new campaign. We are quite used to see the star setting the trend hair wise and experimenting with the boldest of trends that immediately make all cameras focus on her and we tend to wonder how it would be like if she focused on a little old Hollywood glamour instead of always aiming for wacky alternatives. Well, the new ghd campaign has the answer and it is predictably great.

Embracing a new hair styling perspective wholeheartedly, the star stuns in a series of spectacular black and white pictures which highlight the brand's mission extremely convincingly.

Katy herself admitted that channeling sophistication was extremely fun and praised the work of the photographer who let her confidence shine through: "It was fun to go a more natural route after playing characters in my last ghd campaign. Ellen von Unwerth captured both the playful and chic looks amazingly well."

These images capture the brand's mission exceptionally well according to Paul Stoneham, Chief Executive Officer for ghd: "Our new campaign brings the ghd brand promise of a 'good hair day, every day' to life. Katy, and Ellen have created something really special in these images, capturing the essence of ghd today."

All the effortlessly beautiful hairstyles were styled with the range of ghd stylers, the new ghd Air™ hairdryer, ghd brushes and ghd style products. Going on a classy sophisticated root can definitely benefit everyone and the queen of always surprising hairstyles leaves no room for doubt in this matter. The star's personality shines through in each new campaign and it's always interesting which is why we hope this amazing partnership will carry on for a long time.

Photo courtesy of ghd ®