Victoria’s Secret is making its debut on the high end market segment with a new mesmerizing lingerie collection. The unexpected move kept, well, secret as the brand has planned to wow customers in an unexpected manner: “We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria’s Secret from any other brand.” And, it seems that the mastery of the design team has conquered women once again as the collection nearly sold out since Tuesday when it began selling on the official brand website.

Focusing on timelessness, classiness, innocence and sultriness at the same time, the brand brings sophistication to a new level as it is striving to raise the industry standards once again. The iconic collection features delicate chiffon, lace, seductive corsets, bow details, figure enhancing push up bras along with sophisticated embroideries among other refined, memorable alternatives to turn you into the ultimate seduction goddess.

From the usual black, white and beige combos to the more youthful, colorful styles and everything in between, there’s no shortage of mesmerizing styles regardless what side of your femininity you are planning to highlight. Simple and cute or skillfully put together for a more sophisticated and irresistible effect, the combos are equally dazzling making the brand’s mission to appeal to sophisticated customers crystal clear.

The price range of the items in the new collection varies from $98 to $158 for bras, $38 to $68 for belts, garter and undies, more complex styles have price ranges between $120 and $298. If past performances are any indication of the success of the VS lingerie collections, it can be pretty safe to assume that this collection too will sell out in no time, so if you’re interested in any of these seductive alternatives, ordering early is a wise strategy.

Photo courtesy of Victoria’s Secret