Irina Shayk for La Clover Valentine's Day 2013 Lingerie Campaign

The perfect excuse for treating yourself with fab new lingerie? Valentine’s Day, of course. Whether you look forward to or cannot help but loathe the upcoming holiday, it’s hard to deny the benefits that the right lingerie style can have, whether you’re still playing the field or you are happily committed. The La Clover label brings both uber conventional styles for the occasion and more conventional alternatives worth analyzing in its latest collection. The label has enlisted bombshell Irina Shayk to emphasize the hottest new looks it brings to the scene.

The Russian model’s natural charm and refinement shine trough every single ad of the new campaign. With lacy details, cute polka dot motifs, fab sheer touches that leave room for imagination while instantly attracting attention, the label manages to show off the many faces seduction can have. You know how Gok from “How To Look Good Naked” always says that lingerie should be either sexy or magical? Well, we’d argue that most if not all the designs from the new collection certainly belong to the second category.

Though the new line isn’t extremely comprehensive, the defining perspective of the new looks certainly manages to shine through. Classiness is certainly a pivotal value of the new line and the new looks easily show how a few simple twists on the tried and tested can be enough to uncover new flattering options and new ideas to mesmerize. Brilliant in their simplicity, the latest offerings definitely show that the effortless chic allure is the best approach more often then not.

Though the fab display of the new lingerie styles immediately captures our complete attention, the beauty choices are one important area of focus for the fabulous looks displayed. Here, we get to see that sometimes, the most intuitive things in life are the ones with the biggest impact: a flawless natural makeup style and a few romantic and modern curls are the ideal recipe for a classy and incredibly sultry look that never fails to mesmerize.