Swimsuits For All and curvy blogger Gabi Fresh have teamed up to make a fashionable line for plus-sized girls featuring ‘fatkinis‘. The line, which was released this month, caused lot of excitement since it was first announced and the result was a completely predictable one: out-of-this-world sales. In a size 0 centric industry, the need for women with all kinds of body shapes and different sizes to be adequately represented was stressed over and over, but the responses and actions taken in the direction were timid at best, sometimes even being the source of controversy.
Granted, understanding the needs of curvy girls after decades of sending ultra slim models on the catwalk and building campaign based on the same ideas isn’t easy without a clear understanding of the specific needs of plus sized ladies and this is exactly why teaming up with plus sized fashionista Gabi Gregg of GabiFresh proved such a great idea.
What’s wrong with most of the plus sized swimsuits on the market today? The blogger probably spoke on the behalf of many women when she told ABC News “I really wanted to design bikinis that were stylish, young and fresh. I think a lot of the swimwear on the market right now for plus sizes is just kind of frumpy and matronly and a lot of it is designed to cover us up.”
The term ‘fatkini‘ is not meant to be pejorative and was invented by the designer herself. Seeing Gabi in a two piece galaxy print bikini proved inspirational for many women, who began reconsidering wearing two piece bikini styles after seeing how great she looked. Two days later, the style was sold out. The statement made by Moshe Laniado, president and CEO of Swimsuits For All illustrates the phenomenon perfectly: “Gabi’s ‘fatkini’ stories shed light on the misconceptions about women, body image, and swimwear. Gabi’s story tore down old notions that sexy swimsuits are only for Sports Illustrated models.”
Considering the fact that Gabi Fresh’s fatkini line currently features only four pieces and only sizes from 10 to 24 are left, we definitely think that such statements are not far-fetched. Unfortunately though, the line is a limited edition one. Though the fact that the line won’t be restocked is unfortunate, one question remains: are we headed to a new era where self acceptance is the norm and the definitions of beauty and sexiness stop being uni-dimensional? Such incredibly inspirational success stories seem to indicate the answer might be ‘yes’, after all. Shop the collection!
Photos: Swimsuits For All, Gabi Fresh