The news that H&M tapped Beyonce for an ad campaign hit not long ago, however back than only a teaser was released. The diva, who got her enviable pre-baby body back in just three months looks as spectacular as her longtime fans have predicted in the new campaign shot by Inez van Lamsweerde and Vinoodh Matadin on an idyllic beach in Bahamas. The diva looks incredibly comfortable in the new swimsuits, which rumors say have been partly designed by the diva herself. While some beachwear alternatives are shown, the center piece of the new campaign are the sexy two piece H&M swimsuits which instantly attract attention.
The Beyonce for H&M campaign is designed for women who are looking to steal the spotlight and thrive when it comes to being the center of attention. In fact, the vast majority of the new season offerings in terms of swimwear seem to be directed towards bold fashionistas who don’t dread the swimsuit season and rejoice in the light of reflectors. Bold tones, interesting textural accents and eye-catching prints are some of the alternatives offered for those looking for a fab accent this season.
Aside from being a fab gig, the Beyonce for H&M beachwear campaign is scheduled to coincide with the Mrs. Carter Show world tour which debuted in Belgrade. The H&M 2013 adverts are titled “Beyonce as Mrs. Carter in H&M”. A commercial with the diva’s latest single, “Standing On the Sun,” will soon be aired and will most likely coincide with the launch of the new line in stores. The newest H&M swimwear and beachwear pieces scheduled to be released in early May.
Aside from the daring new designed presented, the new Beyonce for H&M ads also highlight the big impact that accessories can have. While you may or may not appreciate the bold stacked bracelets which are noticeable from a mile away, the idea of accessorizing even when you’re just heading towards the beach can still be a worthwhile one if you crave maximum impact.