International fashion retailer H&M has been working with the cult label Swedish Hasbeens to create a special spring/summer 2011 wooden-soled footwear collection.
The new line, inspired by the traditional Swedish styles of the ’70s, will hit worldwide stores starting with April 20, 2011. There will be three styles of clogs in different colors made according to the Swedish brand’s specific methods and using environmentally friendly materials.
Emy Blixt, founder and designer of Swedish Hasbeens, says about this new collaboration that “We have a strong belief in making better shoes for a better world. We want to make fashion more fun, creative and friendly to both the environment and people. We have loved designing for H&M! It’s a fantastic opportunity to spread the idea of Hasbeens and make these shoes available to more people around the world.”
The Swedish Hasbeens for H&M spring/summer 2011 collection features three main designs: the gladiator style, the heeled summer sandal, and finally, the peep-toe slip-on wedge. All these styles are sitting on a wooden sole and coming in various colors, such as cream, tan, black, red, or in a snake-effect leather.
“I love the genuine feeling you get from Hasbeens, from the wood and the leather, and also how they take something traditional and Swedish and make it contemporary and modern. These Hasbeens for H&M fit perfectly with the ’70s bohemian look that’s so important this coming season,” says Ann-Sofie Johansson, H&M’s head of design.
The shoes in this collection, available in sizes 36-40, will cost $59.95 – $69.95/€49,95 – €59,95, and they will certainly become essential items in our spring/summer 2011 wardrobe.