Rachel Bilson and her long time celebrity stylist, Nicole Chavez, have teamed up with award-winning fashion expert and footwear designer, Steve Madden in order to create a shoe collection for the social commerce company BeachMint. The actress’ debut collection will be the result of Rachel’s signature style and Nicole’s fashion expertise, and will embody Steve’s extraordinary craftsmanship and design.
Speaking about her new project, the ‘Hart of Dixie’ star said that, “I loved the idea of designing really cute shoes that are affordable and accessible. The whole idea behind the BeachMint brand makes the online shopping experience so personal.” Rachel also added that, “More and more, people are shopping for shoes online and with BeachMint, I have the opportunity to design not just the shoes, but the full experience for our customers, which feels more personal and rewarding for me.”
The 30-year-old actress has always been known for her unique fashion style and managed to become a real inspiration for girls around the world. However, how does Rachel feel about her new job as designer? “As a designer, I’m always exploring new mediums and footwear is a category I’ve always been very passionate about,” Rachel said.
Rachel Bilson is not the only celebrity collaborating with BeachMint. Kate Bosworth and her stylist, Cher Coulter, launched in October 2010 BeachMint’s first fashion e-commerce site called JewelMint. Next, in July 2011, style icons and fashion designers Mary-Kate Olsen and Ashley Olsen were the ones to design an exclusive t-shirt collection on StyleMint.
Then, in October 2011, Jessica Simpson made the latest addition to BeachMint launching BeautyMint alongside Beverly Hills skincare expert, Nerida Joy. This website is a personalized monthly skincare system which combines the most advanced anti-aging technology and science with natural ingredients. “My hope for any woman that uses BeautyMint is that they can find that confidence, that they can see results and know how beautiful they are and feel beautiful on the inside and out,” Jessica said in a testimonial video.
ShoeMint, which is set to be launched for holidays, will follow the same rule as all the other verticals offering a monthly selection of exclusively designed shoes to its members. All ShoeMint shoes will be sold for $79.99. “At BeachMint, we believe everyone should have the ability to have access to quality products designed and created by the best influencers and experts,” BeachMint President, Diego Berdakin, said.
Photos courtesy of ShoeMint