Jimmy Choo campaigns are definitely no simple editorials with a lineup of dazzling accessories and a few ensembles. According to the highly acclaimed shoemaker, there should be a fab scenario which tells the story and the inspiration behind unique style creations. The latest Jimmy Choo Spring/Summer 2012 ad campaign shot by Terry Richardson is based on the popular movie from 1969, ‘Justine’.
The battle between fashionistas for an iconic pouch is illustrative for the exotic and Mediterranean breeze the complete collection radiates. Jamie Bochart and Magdalena Frackowiak are the stars of the campaign who manage to flaunt their goddess silhouettes in romantic and Boho chic outfits. Resembling real movie icons from the 70s, these models are portrayed in different scenes to illustrate the versatility of this fashion fantasy.
The international advertising project will start in February 2012. Fans of Jimmy Choo accessories will be able to spot the hottest JUSTINE handbag and CAYLA clutch as the jewelry elements of the style repertoire. The two glam divas are fighting over a JUSTINE glammed up with a yellow python block and khaki base. Floral prints, maxi skirts and off-shoulder tops create the perfect atmosphere for a sunny reverie.
Sight-pampering Jimmy Choo shoes are also invited in the spotlight by Terry Richardson to the greatest delight of the fashion fold. The campaign offers an insight into the visionary selection of on trend Jimmy Choo shoes for the upcoming warm season. The fabulous MYRA strappy sandals are packed with oh-so-voguish animal prints whereas the coral LETITIA platform sandals radiate simplicity and with it refined class. In addition to all these dapper accessories, we have sunglasses and jewelries which crown the complete collection with a sophisticated and cosmo chic vibe.
Image courtesy of Jimmy Choo