The memory of the first love is a cherished one for most of us and the latest Dr. Martens First & Forever ad campaign challenges to recall these memories all over again. The spring 2012 campaign lensed by Gavin Watson features British models and stars Agyness Deyn and Ash Stymest. With an overall relaxed attiude, the campaign aims to carry you into a world of innocence and comfort presenting a multitude of romantic scenes that evoke the feeling that marked the beginning of growing up.
The couple explores the city and creates a lot of memories in the process. Relaxed yet hip attire choices are paired with the comfortable shoes that the brand has become well known for. Focused mostly around easy to mix and match pieces, the focus on versatility is more than clear and it’s easy to replicate for fans of slightly androgynous touches. Trendy touches like striped shirts, the omnipresent jeans and the visible socks trend are a few options to consider for those who would like to stay on trend without overspending.
If versatile, monochrome or neutral toned oxfords are not exactly your thing and you’d rather go for something a little more feminine, floral prints with a vintage vibe can be the perfect alternative to suit your style needs. Colorful and attention-grabbing, these are sure to help you get out of a style rut without the slightest sacrifice on comfort or style.
Finding stylish options for both sexes in one place has always been the mission of the brand and the latest ad campaign has definitely mastered this goal and exceeded the expectations. The affluence of emotion based rather than purely designed to sell ad campaign seems to indicate a new shift in the retailers’ perspective and the new creative approach is more than exciting. As far as Dr Martens is concerned, we cannot wait to see the next season’s campaign. The spring/summer 2012 campaign is the second of the First & Forever series.
Photo and video courtesy of Dr Martens