The colors we wear day by day unconsciously affect us as well as the people around us. Psychologists have long claimed that colors are responsible for triggering different emotions and moods. Not accidentally, we use color idioms in our everyday language: we turn red with anger, we feel blue or go green with envy.

Colors have a great power on our lives, they can either make us happy and calm us down or they fill us with excitement. Various nations generally favor different colors. Latins for instance prefer vivid, bright colors, such as warm reds or orange shades, while northern people tend to like cool blues and green tones. What is your favorite color and what does it reveal about your personality? Read on to find out more about the psychology of colors.


Red is one of the most powerful colors. It is the color of passion, sensuality, love, joy, courage, energy and anger. It is a dynamic and intense color that will definitely make you stand out from the crowd, giving you a sexy, attractive look. According to some studies, red color generates hunger. Those who like this color are passionate, sexy and impulsive individuals who like to live life to the fullest.


Yellow is a shiny, bright color, just like its wearers. It is the color of beauty, creativity and cheerfulness, but at the same time it also symbolizes alertness and anxiety. Those who prefer yellow color are inclined to artistic perception. They are cheerful, idealistic and intellectual individuals, endowed with an energetic personality and imaginative power.


When we think about the color blue, we think about clear sky and deep sea. Blue represents warmth, peace, royalty, tranquility, love and affection. Since this color generally has a calming effect on people, it is widely used in hospitals as well. People who like blue color are sensitive, loyal, capable and conscientious, longing for harmony in everything they do.


Sophistication, grace, elegance, power and authority are what black color symbolizes. A classic little black dress is an absolute staple piece in every woman’s wardrobe, creating a chic, refined and super classy look that is suitable for every occasion. Besides white, black is another neutral color that works great with all the other colors, giving a mysterious air to its wearer. People who favor black color are generally sophisticated, serious, alluring, independent and confident.


Green color stays for freshness, serenity, security, jealousy and relaxation. Green is the symbol of life, growth and renewal, providing us with a relaxing, harmonious atmosphere. People who like this color are usually calm, loyal, affectionate, honest determined and virtuous.


White is the color of purity, innocence, simplicity, softness and neatness. A white outfit will make you look soft and classy, still neat and simple. It is a wonderful neutral color that has the capacity to reflect light, thus being a perfect choice for hot summer days. White is a great option for your wardrobe, since white can be easily matched with every outfit and any color.