Sweet, sweet, sweet! This is how we can describe the Matalan spring/summer 2011 lookbook. Romantic floral prints, bohemian maxi dresses and skirts, '70s-inspired jumpsuits, delicate ruffles, lovely accessories, but also all-time classics and old faithful denim represent the most desirable elements in the Matalan collection for the upcoming season. Take a look and get ready to enter into a fascinating world with lots and lots of pretty flowers!

Taking a peek at the Matalan spring/summer 2011 lookbook, it's impossible not to feel bewitched by the amazing '50s and '60s-inspired dresses and the '70s jumpsuits. Fresh and feminine, the latest line of the highstreet chain is captivating through the explosion of prints and stripes, flirty, cute designs, but also crisp white and the old faithful denim.

Before anything, let's get one thing straight: the floral print is one basic element for the upcoming season and the Matalan spring/summer lookbook is strongly demonstrating this theory. Maybe you have already noticed this, but flowers bloomed on almost everything, from shorts and skirts to maxi dresses and long jumpsuits and even parkas. Still, there's no wonder since flowers have the power to bring an enthusiastic, youthful and playful vibe to our wardrobe.

Floral prints represent one specific detail able to communicate a powerful message through their amazing optic capacity. They are sweet and fun, yet they require a certain attitude and boldness in order to wear them properly. The Matalan spring/summer 2011 collection features a lot of feminine floral printed items that can be worn both for a casual, daytime event, but also for a formal one that needs something more elegant. Mixed with brights or neutrals, flowers are so lovely as long as you choose them based on your body type and the accessories you are wearing.


Going back to the basics, the Matalan collection for the new season also comes with fresh, summer favorite, soft white items. This color is appropriate for hot summer days and it's extremely flattering, perfectly enhancing a sun-kissed skin. Besides its simplicity, white is so versatile and elegant whether you choose a casual maxi dress or an elegant, classic crisp white shirt, which is a key piece for spring/summer 2011. You can also try the white – denim combination such as seen in the Matalan lookbook. So easy, yet very effective and stylish!

Whoever said that long dresses and skirts are less feminine than their shorter versions hadn't seen the Matalan collection for spring/summer 2011. Colorful and ground-skimming, flowing maxi gowns and skirts gorgeously embrace the silhouette, exuding maximum femininity in a romantic way. Worn with flat or platform sandals, maxi is without any doubt a chic, bohemian summer choice. You just need the appropriate accessories such as a sweet hat and a handbag in order to complete your look.

Leaving aside the fact that khaki-green is mostly associated with the military trend, you should know that this color can also look elegant and sexy. And Matalan brings some beautiful, unique khaki items that will certainly draw your attention. For the warm season there is nothing chicer than a military-inspired khaki dress or a pair of carrot pants teamed with high-heeled sandals. Still trendy and versatile, the all-times classic denim remains a smart choice if you are in a fashion crises. From denim blouses to shorts and skinny jeans, get ready to reinvent your style and go for bold combinations.

As we have seen, this season is all about delicacy, lacy and silky pieces. And if you want something pretty, ruffles are the ultimate detail able to scream femininity and sweetness. However, if you are not so much into the already famous candid floral prints, there is the strident, wild side with daring animal prints and different graphic patterns seen especially on short dresses and jumpsuits. These are a powerful element into our wardrobe among so many adorable things and can also be found in the Matalan collection.

Photos courtesy of Matalan