
H&M has released its Spring Awakening Campaign 2011 featuring famous models Freja Beha Erichsen and Raquel Zimmermann in '70s-inspired ads. If in the past we were used to celebrities starring in most of the designer campaigns, now we witness a real change going back to basics. Besides the two models that sport the mainline collection, young models Hannah Holman and Tati Cotliar are the ones to promote the clothing for the younger set.
If there is one brand that constantly comes with new ideas and
collections, that is definitely H&M. In this case the fascination for the
Swedish label is totally understandable as it became an endless
source of style. Its latest ads for the Spring Awakening Campaign
feature two popular models, chameleon Freja Beha Erichsen and
gorgeous Raquel Zimmermann.
Photographed by Daniel Jackson, the ad campaign for the Spring
Awakening collection has something of the seventies vibe, with lots
of denim items such as shirts, jeans, shorts and overalls, parkas
and ponchos, but also long, sleek dresses that perfectly soften the
silhouette. In fact, the longer lengths made a strong come back
this season and the best thing about it is that a maxi dress is
universally flattering regardless your height.
It's time, once again, for denim! As one can see, Spring Awakening
is characterized by the overuse of denim. However, this is a great
thing, since denim proved to be an eternal and versatile fabric,
while all denim items became the most desirable pieces among the
multitude of fashion trends. Freja Beha Erichsen
and beautiful Raquel Zimmermann flaunt a fresh look wearing casual
denim that comes in numerous versions, from the already famous
shirt and vests to jeans and shorts.
As for the color palette used, this is characterized mostly by
neutrals, which are known for their amazing versatility allowing an
array of different combinations. Even though they are considered as
being rather boring, the new H&M Spring Awakening collection is
the best example that neutrals can be visually interesting,
whispering femininity and elegance. The collection also includes
great, stylish clogs and belts which offer you endless
possibilities to wear them.
The clothing for the younger set in the Spring Awakening campaign
features two beautiful young models, Hannah Holman and Tati
Cotliar. Delicate, lacy blouses represent the sweet, lovely
elements that sweeten and break the denim infusion. Once again,
lots of denim shorts, shirts and blouses, but also amazing,
ground-skimming denim dresses. A pretty, youthful collection that
comes with extremely versatile and practical pieces for a stylish
warm season.
Photos courtesy of H&M
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