If one can try to best describe the spring season, most likely that the first word one could think of is flowers. And H&M’s spring collection for 2010 is all about flowers. The flower patterns applied to each of the collection’s items are inspired by something different: some of them are abstract; some of them are glamorous, while others take inspiration from ethnic floral.
Take a closer look at this collection and you’ll instantly feel like in a huge garden filled with the most beautiful lowers ever. Applied on delicate chiffon dresses, or on organic cotton shirts, tops and trousers, H&M’s spring flowers will definitely enjoy a great success.
Besides proving its clients with lots of ingenuity and a real passion for fashion, H&M did this time, something even more impressive. All fabrics used when creating and developing the Garden Collection are made from organic cotton, recycled polyester and tencel, a renewable material created with minimal environmental impact.
Since all the world is concerned and focused on the planet’s well being, more and more fashion brands turn eco when creating new lines and collections. And since H&M is such a reputed brand, and incredibly accessible to a wide range of social classes, its impact will be even bigger, as the message will travel a lot easier.
Did you ever think how a beautiful flower could look if it’s made from recycled PET bottles or textile waste? The truth is that H&M really amazed when releasing the Garden collection, an eco-friendly line of products whose prices range from $8 to $60. Garden prints, romantic flowers and ethnic patterns – this is H7M’s latest collection we’ve all been waiting for: the Garden Collection.