In terms of style collaborations with other brands, Target is one of the most active retailers on the market. After the Dolce Vita for Target shoe collection, a more comprehensive and versatile collection sparks our interest once again. The Calypso St Barth for Target apparel and accessories lookbook is more than a budget friendly style alternative for the spring/summer 2011 season. Although undoubtedly appealing to frugal minded fashionistas and smart shoppers, the lookbook is well thought out to the latest details being a veritable style lesson in terms of effortless glamor.

With a distinguishable boho chic allure, the lookbook focuses on comfort and relaxation without forgetting style rules. Although seemingly effortless and intuitive, the looks presented are carefully planned to the latest detail. Loose fitting and romantic, with a subtle holiday vibe, the outfits are perfectly balanced and extremely feminine. Long sun dresses and flowy long skirts, eclectic prints and tie dye effects are just some of the aspects that draw attention instantly.

As far as the color palette and color combos are concerned, a few interesting concepts can be noticed. Although many of the outfits presented are safely combined either by opting for the color blocking technique or accessorizing with a few discreet accessories in neutral tones, at times this rather conservative attitude is replaced by a more daring approach color-wise. The later tendency is particularly visible when analyzing beach-appropriate outfits. Interestingly enough, the role of accessories is far from being neglected and layered necklaces are an important style staple.

If we are to judge the must have pieces for the summer 2011 season, based solely on the lookbook, we can immediately notice that monochrome shorts and swimwear, loose fitting day dresses, cropped pants and eye-catching tunics are on top of the list. Likewise, in terms of color, pink, blue tones, yellow, red, beige, lime green and white are the most sought after hues. Prints tend to be rather inconspicuous and even eclectic compared to the infusion of bold prints that were spotted on the most important runways this year. The tie dye effect is also an element that adds uniqueness to this interesting light spirited collection.

Accessories are another style element at which the collection manages to excel. From funky espadrille wedges and cute, colorful flip flops, cute tote bags and train cases to scarfs, necklaces, bracelets and earrings, hair accessories to sunglasses and scarfs, you’ll find everything you need in order to sport a fashionable, casual look every single time. Thanks to the affordable price range of the collection, you won’t have to restrict yourself too much in your shopping sessions this season.

Versatile, colorful and incredibly diversified, the collection strives to fulfill all your fashion needs. With more than 200 pieces available, shortage of options is certainly not a problem for true fashionistas, whether you are looking for versatile pieces that can be mixed and matched at will or you are simply trying to stay on top of the latest fashion trends. No matter what your style goals are, you will surely find plenty of interesting ideas you can use to express your personality.

Photo courtesy of Target