If Galliano’s spring fashion show was all about floating fabrics, incredibly light gowns and very feminine shapes, translucent and sensual, the accessories matching the collection are at the opposite direction. The Dior bags are clearly masculine, inspired by a business man’s briefcase, a little oversized, but definitely chic.

With Karly Kloss featuring the ad campaign, shot by photographer Steven Meisel, the ad perfectly matches these bags: seductive, sophisticated, in bold sizes, inspiring a brand new look. If, back in 1947, Christian Dior rocked the world by simply introducing the sculptural waist, today’s creations follow the same principle: creating a new look.

That’s the story behind the bag collection for spring 2010, made from the most exquisite leather and with subtle, yet intense detailing.