The Zara spring/summer 2014 campaign, shot by photographer Patrick Demarchelier, gives us a glimpse into some of the new season’s hottest essentials from the label. It seems like the brand is starting the new season on a high note with plenty of sporty pieces with a strong casual flair. Part of the joy given by the arrival of the hot season is being able to rock stunning outfits effortlessly and this is exactly the sentiment the new Zara spring/summer campaign manages to give.

Filled with cool pieces which are sure to make a statement instantly, the new options are sure to test one’s comfort zone, given the fact that they’re bold and flirty and quickly steal the spotlight. The multitude of crop tops the new Zara campaign for spring/summer 2014 features, reveal one of the reasons why the new combos feel so bold despite their simplicity. Yes, cropped tops flooded the spring 2014 runways, so it’s only natural to see them in all kinds of combos in the high street retailer’s releases. Though a big part of the new campaign is dedicated to the piece, there are also plenty of cool options with a sporty vibe which can prove a good source of inspiration for those who are looking for a quick and easy style update.

Zara Spring 2014 CampaignZara Spring 2014

When it comes to prints, the label tends to favor botanical motifs which have a relaxed flair, making us think about summer vacations and at carefree, relaxing summer days. The new Zara spring/summer 2014 campaign, which features models Amanda Murphy, Ashleigh Good, Kirstin Liljegren and Mijo Mihaljcic, also brings cool denim pieces which can help fashionistas update their wardrobe for the new season. The label comes up with cool designs that go beyond a simple pair of jeans bringing complete denim outfits that are sure to be great conversation starters.

Zara Spring 2014 LookbookZara Spring Summer 2014 Looks

The focus on conspicuous sportswear influences has one interesting benefit in the new Zara spring/summer 2014 ad campaign as it also focuses on comfort. For the most part, the accessories in the new line are limited to comfy minimalist looking sandals which add a nice contrast to the new looks without requiring any sacrifices in the name of fashion.

Zara Ss 2014 CampaignZara 2014 CampaignZara Spring 2014 Ad CampaignZara Spring Summer 2014 CampaignZara Spring Summer 2014Zara Ss 2014 Ad Campaign

See also:Juicy Couture Spring/Summer 2014 CampaignSuiteBlanco Spring 2014 Campaign

Photos: Zara