The spring 2011 Versace advertising campaign is one of the most awaited ones taking into account the brand’s tremendous influence in the fashion industry. Shot by Mario Testino the advertising campaign brings together the well known female supermodel Abbey Lee Kershaw as well as male models Malthe Lund Madsen and Victor Nylander for a classy yet sizzling campaign that is guaranteed to make an impact on the audience.
The beautiful Australian model is a fabulous choice for the campaign as her delicate inborn beauty is complimented superbly by the fabulous Greek-inspired dresses with minimalistic touches. Many fashion critics think that the spring summer 2011 collection is a perfect reflection of the brand’s spirit and this impression is heightened even more by the campaign.
Her svelte figure reflects the beauty of the designs accurately being elegant and seductive at the same time. Seduction is the primary component of the campaign as the photos are tasteful yet provocative highlighting the vision of the brand which can undoubtedly appeal to modern women who are willing to adopt a daring style that will highlight their features in a refined manner.
The innovative designs, the subtle yet extremely alluring accents that are strategically placed to make a strong visual impact without too much much effort, while the cut outs and asymmetrical accents add a touch of sexiness and modernism to the outfits. Feminine yet edgy the styles presented can undoubtedly spark interest while drawing various positive compliments along the way.
The accessories used are created using a similar theme, inspired by the Greek culture and are one of the main elements that add harmony to the looks presented. The geometric designs heighten this impression even more, creating an alluring, flirty look.
Photo courtesy of Versace