At the start of the new millennium, fashion is changing and the biggest designers have accepted that creating special collections for mass retailers isn’t selling out, but a natural expansion of the market. Discover some of the top designer collections available at mass retailers in the past decade.
From H&M and Target to GAP Kids, high fashion has found a new outlet with mass retailers, where ideas from the latest high street collections arrive at fast fashion prices. Here are the best designer/mass retailer collaborations.
Peter Pilotto for Target – 2014
Launched in February 2014, the Peter Pilotto collection for Target has marked a more global approach for the American retailer, since selected pieces from the collection are also available through Net-A-Porter.com.
Winner of the 2014 British Fashion Council/Vogue Designer Fashion Fund award, Pilotto brings the London high street style to Target.
Versace for H&M – 2011
One of the most hyped top designer collections for mass retailers, the Versace for H&M collection had fashion obsessed fans camping on the sidewalk to be the first in line for the sale. Designed by Donatella Versace, the collection was also responsible for crashing H&M’s online store repeatedly.
3.1 Phillip Lim For Target – 2013
With prices as low as $20, the 3.1 Phillip Lim collection for Target collection was a huge hit, offering more than 100 designs at fast fashion prices. The fall collection features everything from sweaters and shoes to trench coats and bags, bringing the designer a whole new audience interested in high fashion at mass retailer prices.
Stella McCartney for GAP Kids – 2009
After designing for H&M in 2005, Stella McCartney created an even more popular collection in 2009. It’s obvious that it’s one of the top designer collections for mass retailers since it was irresistible to adults. The children’s collection was seen on many celebrities, including Carla Bruni, and was even more hyped than McCartney’s collaboration with Adidas.
Lanvin for H&M – 2010
Unlike previous H&M collections with the input of big designers, the 2010 Lanvin collection didn’t make any style compromises to make the clothes more street style friendly. Designed by Alber Elbaz, the Lanvin for H&M collection really proved that high fashion can translate into collections for mass retailers without losing its essence.
Jil Sander for Uniqlo – 2009
The two year collaboration between Jil Sander and Uniqlo, one of the biggest Japanese mass retailers, was called +J and was a big hit for more than two years. The excellent outerwear inspired by high street fashion was an important commercial success for Uniqlo, both locally and internationally, making this one of the top designer collections for mass retailers.
Missoni for Target – 2011
Another event collection, the collaboration between Italian fashion house Missoni and Target was an instant success. Stores faced lines of up to 100 people, while the online store crashed multiple times. Target actually sold bigger quantities online than actually available, leading to plenty of disgruntled customers.
CFDA With Prabal Gurung for J.Crew – 2011
After the success of the White Shirt collections, created by the CFDA for J. Crew, Prabal Gurung stepped in to create one of the top designer collections for mass retailers. Just like the Lanvin for H&M collection, fewer style compromises at retail prices were responsible for the success of the collection.
Isaac Mizrahi for Target – 2002
The 6 year collaboration that started in 2002 was highly successful for both Isaac Mizrahi and Target Stores. Starting with womenswear and then accessories, the Mizrahi collection slowly expanded in other areas, including housewares and bedding.
Karl Lagerfeld for H&M – 2004
The first H&M collection created by one of the biggest names in fashion only included 30 pieces and was sold out in hours. It’s definitely one of the top designer collections for mass retailers and it helped the Swedish retailer attract other big names in the fashion world, and even paved the way for a Madonna mini-collection.