Timo Weiland’s men’s fall 2013 collection follows the amazing things the designer has prepared for fall 2013 women’s department. Aside from the obvious differences, we first notice that the menswear alternatives are much more targeted in a capsule collection. The label opted for the safe route, putting elegance and classiness in the spotlight. The label opted to make a separate set of looks for men and women in order to put them both in the spotlight and ensuring they get the attention they deserve.
Another reason for the separation is noted by Timo Weiland himself who told WWD: “We didn’t want to make them match.” The strategy worked like a charm as all eyes were on the Timo Weiland men’s fall 2013 collection. Focusing the attention on a limited set of options proved an amazing strategy as it brought wearable alternatives which had a distinct British flair.
A focus on abstract, a bit of color blocking, some interesting options brought through accessories are among the best attributes of the label. The choice of prints could even attract the attention of those who don’t necessarily feel like such elements are suited for them.
This New York Fashion Week fall 2013 edition seems clearly directed towards versatility and functionality above attempts to bring innovative or edgy ensembles and Timo Weiland sure senses the direction in which the industry is headed. One cannot go wrong when following the classic style rules and the new season will be all about finding the right balance between the desire to impress and functionality.
Photos via WWD