Selena Gomez landed yet another sweet gig. She was named style ambassador for Adidas NEO. Find out more about the endorsement deal.
Everything Selena Gomez touches turns to gold. Ok, that's a bit
of exaggeration, but how else can you explain the fact that her
every move gets press coverage and a multitude of fun deals and
endorsements? She's already got her first
fragrance, has teamed up with OPI for a nail polish line
and now she's signed a fabulous and fairly extensive endorsement
deal for the Adidas NEO line.
She might have alegedly ended a romantic relationship recently
yet the star is by no means afraid of commitment. In fact, we won't
get to see her in a one time campaign as according to the label, "
As Adidas NEO Label's new style ambassador, Selena will inspire
teens with the label's fresh looks through a three-year partnership
until the end-2015."
The star is obviously excited by the challenge of representing the label and is extremely easy to learn more about the design processes: "They know what's going to happen in 2014!" she explains. "They know all the hip stuff, so I almost feel like the underdog coming in and learning about the whole design process," Selena told Teen Vogue.
Sure, it might not be intuitive to learn about the thought processes involved in creating hip new alternatives that will leave everyone in awe, but if past endorsements are any indication, she will do a stellar job with each new campaign.
Fans can expect to see the talented star in seasonal campaigns starting with February 2013 when the spring/summer 2013 collection will be presented under the "Live Your Style" motto. Curiously enough, Justin Bieber is also a spokesman for the label and will be part of the same ad concept.
Photos via Getty Images