When we first learned that Selena Gomez and Adidas Neo teamed up for a fashion collection, we definitely expected a lot of hip, youthful pieces and the new Selena Gomez for Adidas Neo fall 2013 campaign definitely shows we weren’t wrong. The “Love you like a love song” singer is building her fashion empire slowly but surely and her new 53-piece fashion collection for Adidas Neo is definitely a step in the right direction. For the upcoming chilly days, the star chose a variety of rock chic accents which will most likely appeal even to those who aren’t die hard rock fans.

The singer, who recently went to Germany to promote her new designs said that these pieces were inspired by her love for rock’n’roll: “I love playing around with fashion and like clothes that are fun, easy to wear and comfortable,” she explained in a press release: “My collection has a ‘rock chic’ theme and it’s confident, rebellious and fun. It’s also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing.”

Selena Gomez For Adidas Neo Fall 2013 Campaign Look 1Selena Gomez For Adidas Neo Fall 2013 Campaign Look 2

Claire Midwood, Vice President of Adidas NEO also praised the singer’s ability to come up with fun, unexpected styles: 

“Selena is loved for being a stylish fashion inspiration to young girls. NEO Label is all about teenagers – seeking adventure, and unexpected surprises, so it was a natural collaboration.”

Selena Gomez For Adidas Neo Fall 2013 Campaign Look 3Selena Gomez For Adidas Neo Fall 2013 Campaign Look 4

Given the fact that she’s a recognized style icon from an early age and that she’s got access to the coolest fashion creations of the moment, she definitely knows how to tackle the rock chic allure convincingly. The new Selena Gomez for Adidas Neo line features cool moto jackets, fab denim vests with studded collars, a myriad of cool denim shorts, cropped tops and chic graphic tees, leggings and, of course, several cool sneakers. Still not over the wedge sneakers trend? Well, good news then. The new Selena Gomez Adidas Neo line brings plenty of fun styles that can instantly add a bold flair to any casual look. The new line will hit the stores starting with July 30. Will you be shopping the star’s new line?

Selena Gomez For Adidas Neo Fall 2013 Campaign Look 5

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Photos: adidas NEO