The Rita Ora for DKNY resort 2014 campaign is finally out. It wasn’t exactly a surprise that the singer will be representing the label, as we’ve seen some photos back in July, but now the campaign was unveiled in its entirety. The singer replaced her BFF, model Cara Delevingne from the position. The new DKNY resort 2014 campaign was lensed by talented photographer Lachlan Bailey. At a single glimpse at the new ads, it becomes easy to notice two things: one, Rita Ora is a natural and two, the new alternatives are surprisingly similar to her recent Material Girl campaign in the sense that the overall vibe is pretty much the same.

The star looks confident and fierce in the new ads which feature a multitude of youthful and bold pieces. If there’s anyone who can make color blocking streetwear apparel seem effortlessly natural it’s definitely her! 

Dkny Resort 2014

She seems determined to conquer the big city as she climbs on top of a cab wearing a head turning outfit and a huge smile which seems to indicate that the position suits her like a glove. When it comes to 2014 fashion, it seems like the love for vivid tones hasn’t dwindled one bit for the label.

Dkny Resort 2014 Ad Campaign

Gorgeous cobalt blue, magenta, gold and black are the label’s choices for the upcoming season. As for the overall vibe, urban yet effortlessly sophisticated seems the to be the main intention. Not too shabby, considering the fact that the DKNY label was born out of the designer’s desire to keep her daughter from borrowing her clothes! “I created DKNY because of Gabby. She kept borrowing my clothes and I was like, ‘This has got to stop!”, she stated a while back.

Dkny Resort 2014 Campaign

The Rita Ora for DKNY resort 2014 campaign will most likely not be a time thing one, considering the fact the she closed the DKNY spring 2014 show and celebrated the label’s 25th anniversary together with the brand. We sure wouldn’t mind seeing more of Rita’s cool personality being infused in the upcoming DKNY 2014 ad campaigns.

Rita Ora Dkny CampaignRita Ora Dkny Resort 2014 Ad CampaignRita Ora Dkny Resort 2014

Also have a look at:DKNY Spring 2014 Collection PhotosDonna Karan Resort 2014 Collection

Photos: DKNY