Reese Witherspoon is the new face of Swedish retailer Lindex. The 35-year-old actress poses gracefully for the label’s fall 2011 campaign called ‘California Denim’. Flaunting her unmistakable smile and her flawless blonde tresses, Reese rocks all those ’70s-inspired outfits in the latest Lindex collection, while spreading positiveness, energy and natural beauty.
Speaking about her collaboration with Lindex, the Oscar-winning actress says that, “I have always loved denim and knitted garments that can be mixed and matched. Lindex’ fashion suits my style perfectly and I am very pleased to be a model for the new collection”.
As for their choice, Johan Hallin, Director of Concept & Marketing at Lindex, says that, “Reese Witherspoon is truly the best possible model for the launch of our new concept – Get the Look. She also personifies the Lindex brand in a good way. She is positive, warm and full of energy and she has a fantastic ability to combine a carefree style with Hollywood glamour. Reese presents this autumn’s fashion collection, inspired from California, perfectly”.
The ‘California Denim’ collection is inspired by the seventies fashion with stylish layerings, lots of denim and cozy knits in autumnal shades. Extremely feminine, yet relaxed and laid-back, the new line is filled with versatile pieces that are so easy to wear. Knit cropped sweaters, soft cotton blouses, classic, lightweight shirts, fineknit cardigans, rib knit waistcoats, cute denim shirts, handknitted cardigans, oversized heavy knit sweaters, oh-so-chic ponchos, but also suede bags and leather belts are the elements that allow one to mix and match while pulling off uber-fashionable outfits. Besides, since it is named ‘California Denim’, jeans definitely represent the key items in the collection. Super stretch skinny, ’70s flare and high waist, or classic boot cut, there is a wide selection of cuts and colors for everyone, regardless your personal style and body shape.
Moreover, Lindex’ new communication concept ‘Get the Look’ will help you put together affordable, complete and super-hot looks. You can find on the brand’s website a Denim Guide that can become a real source of inspiration for those who are eager to find the most flattering pair of jeans for their silhouette and try cool, on-trend outfits.
Photos courtesy of Lindex