It seems that technology seems to match perfectly with fashion as
Ralph Lauren decided to celebrate the smashing decade of online
marketing with a fabulous 4d visual show. The Ralph Lauren 4D
visual experience was an absolute delight and it was featured
simultaneously in New York and London, two of the world’s most
fashionable cities. The 4 D Ralph Lauren show features a fabulous 3
dimensional projection while the 4th element which contributed to
the 4D effect was actually based on people’s olfactory sense, as
the new Ralph Lauren fragrance was subtly dispersed into the air.
Now that is a new interesting way to celebrate fashion.
The film which has been projected onto the buildings don’t look
cheap and it’s been rumored that they were quite pricey, the sum
revolving around a few million dollars but even so this is “small
change” for this multi-million dollar corporation.
Ralph Lauren 4D Visual Experience
University graduate in love with everything beauty-related. I love to dream, laugh and surround myself with fabulous people.