The Prada fall 2013 campaign exudes raw sensuality and refinement. For its new season ads lensed by photographer Steven Meisel , the luxury label enlisted models Christy Turlington, Freja Beha Erichsen, Catherine McNeil, Fei Fei Sun, Amanda Murphy, Caroline de Maigret and Malaika Firth. The focus on femininity was not a way of bringing romantic options into the spotlight. Those are better left for the hot months. Instead, the brand opted for a sense of edginess with a refined touch and a subtle grungy allure.

The setting of the new Prada campaign for fall/winter 2013-2014 is extremely basic for a very simple reason. This allows the hot new season looks be the center of attention. Given the complexity of the new looks, the idea is definitely well justified. The label recipe for head-turning ensembles? Smart layering, interesting proportions and fab textural contrasts. Colorful oversized coats, classy dresses and skirts and cool accessories instantly bring an interesting flair to the new season looks. It seems that just as in the Prada pre-fall 2013 campaign, opts for gingham skirts and dresses for a classy look and an interesting trendy twist.

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The Prada fall 2013 campaign might have a refined yet edgy vibe but it also manages to reflect the “romance of old-fashioned glamour” that proved one of the defining concepts of the fall 2013 collection. Even so, there are plenty of surprisingly trendy alternatives spotted in the new line. Oversized coats, in many delightful versions, are perhaps one of the most trendy accents the new line manages to bring.

In addition to feminine pieces, the new Prada ad campaign for fall/winter 2013-2014 also gives us a glimpse into some of the best pieces from the brand’s accessory line. While handbags are designed mostly with practical aspects in mind, when it comes to shoes, a trendier approach is spotted. The label brings a multitude of fab high heel sandals in fabulous metallic tones.

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See also:Juicy Couture Fall 2013 Campaign

Photos: Prada