Conservative or trend oriented? Whichever category you feel like you belong to, the latest Penny Black spring/summer 2012 campaign is here to help you reflect your style preferences. Tailoring, color, textures or prints are all included, so the chances of finding a few pieces to love and consider adding to your new season wardrobe is highly possible. With a myriad of dresses to choose from, it becomes quite obvious which is the ‘it’ piece of the moment.

Above the knee lengths are suitable for both casual and formal settings and the styles endorsed by the brand in the new season fit these occassions beautifully. Classy cuts and modern vibes are the perfect match for a contemporary look that oozes refinement. Look no further than the humble dress and short jacket combo for a dazzling look in a matter of seconds. If monochrome pieces are great for those craving for simplicity, those who prefer trendy patterns will definitely appreciate stripes, florals or polka dotted patterns.

Textural details might be quite discreet, yet the impact is tremendous. A few pleats, some asymmetric touches or a smart juggle with proportions are unexpected yet super classy style enhancers. Though not required, the accessories with the same style touches make the outfits look polished and utterly gorgeous. If you’ve had a crash course on the hottest tones of the moment, tones like lime yellow, soothing yet energizing orange, red, royal purple, pink, green or blue tones are a few alluring choices to look for.

Accessories are the perfect touch for completing the fabulous looks presented. An emphasis on the perfect blend between comfort and sophistication is obvious if we consider the sandals and the ballet flats along with the medium heel sandals that are comfort oriented thanks to the thick heel style. Aside from the handbag styles that are perfectly coordinated with the main focal point element, thick bracelets are the only accessory chosen.

Photo courtesy of Penny Black