Penélope Cruz stars in Lindex’s Party Perfect campaign for the upcoming spring/summer 2013 season! The Oscar-winning actress looks stunning as usual wearing the brand’s oh-so-chic goodies inspired by a luxurious seaside resort. “With her sophisticated elegance, Penélope adds a wonderful womanly and feminine feel to the campaign. The combination of her vivacious personality and a glamorous film-star life together with a sense of humour will also make the campaigns fun and exciting,” explained Johan Hallin, Director of Concept & Marketing at Lindex.
As for the gorgeous actress, speaking about her latest collaboration she said that, “Lindex is a great company. I was familiar with them but now in doing the campaign, I’ve become a lot more familiar with their products and collections. I saw the campaigns that they did before with other actresses and I loved it all so it was a really easy decision.”
The new Lindex Party Perfect collection features mostly crisp white shades and aqua colours from different tones of blue to the deep greens of the jungle. There are also patterns including both flowers and stripes, while the silhouettes are feminine, flirty and they are easy to wear. The Lindex spring 2013 party line includes key items such as dresses, wide skirts and fine-knit and woven t-shirts. Lace and chiffon are also important elements in the collection.
“We have been greatly inspired by unusual colour combinations and playing with a mix of patterns. The collection has a free attitude and we have worked out all of the ‘musts’ from the look,” says Nina Starck, Design Manager at Lindex.
The Lindex Party Perfect campaign featuring beautiful Penélope Cruz was shot in Miami. It seems that the tropical city represented the perfect place able to bring together the exotic beauty of Penélope with the colour and vibrancy of the campaign. The pieces seen in Lindex’s collection will be available in all Lindex stores and on lindex.com from 24 April.