The Oscar de la Renta fall 2013 campaign brings the label’s most elegant creations into the spotlight. The label tapped models Patrycja Gardygajlo, Kate Bogucharskaia, and Iris Van Berne for the ads lensed by photographer Norman Jean Roy. Alex White was in charge of styling, makeup was done by Gucci Westman while the models’ hair was done by Orlando Pita. The images from the new campaign were released on the OscarPRGirl Instagram account, run by senior vice president of global communications Erika Bearman.

The launch of the new ad campaign was announced beforehand to create anticipation. The wait was definitely worth it, especially since all the pieces spotted in the Oscar de la Renta fall 2013 ads are available on pre-order right now. The new campaign highlights the label’s attempt to offer a new and more convenient way of shopping for its customers. The brand’s fall 2013 collection is defined by glamor and sophistication in every sense of the word. Each piece from the new line oozes refinement from the colorful earrings to the fabulous princess style gowns in rich, vibrant tones.

Oscar De La Renta Fall 2013 2014 Campaign 1

The high-end label has always focused on timeless feminine designs in the detriment of passing fashion fads and the new line doesn’t stray from the norm. The label shuns the new season’s masculine accents in favor of intricate embroideries, floral prints and opulent accessories. The new campaign seems more focused on accessories than on the outfits as a whole. Jewelry pieces, in particular seem to be the focal point of the new Oscar de la Renta fall 2013 ads.

Oscar De La Renta Fall 2013 2014 Campaign 2Oscar De La Renta Fall 2013 2014 Campaign 3

Statement necklaces, attention grabbing cuff bracelets and spectacular hair brooches are the pieces that instantly stand out. More subdued in comparison yet equally gorgeous accessories included in the new line are colorful clutches, waist enhancing belts or colorful sandals which can add a chic flair to any special occasion look in the upcoming cold seasons and beyond.

Oscar De La Renta Fall 2013 2014 Campaign 4Oscar De La Renta Fall 2013 2014 Campaign 5Oscar De La Renta Fall 2013 2014 Campaign 6

Also sneak-a-peek at:Oscar de la Renta Pre-Fall 2013 CollectionDolce & Gabbana Campaign for Fall/Winter 2013-2014

Photos: oscarprgirl Instagram