Olivia Palermo models Oscar de la Renta’s collection for The Outnet. Well, the famous socialite and gorgeous style icon looks flawless as always as she strikes a pose wearing some goodies from the 24-piece exclusive line set to be released on February 26. “It’s all about reinterpreting classic styles, so we wanted someone polished who represented the Oscar brand but that also was someone that Oscar doesn’t typically use,” said Stephanie Phair, The Outnet’s managing director.
The Oscar de la Renta collection for The Outnet features lovely and chic dresses, printed shorts, a pink pencil skirt, red high-waisted trousers and sleeveless tie-neck blouses. Ah, everything oozes optimism and a flirty summery feeling. And we love it!
We know that our customer loves Oscar, but we also feel that this is an amazing opportunity to tap into The Outnet’s audience and a new audience that Oscar as a brand might not have reached yet,” Stephanie Phair explained. “This is tapping into a potential customer that will become an Oscar de la Renta customer,” the managing director added.
Speaking about the renowned designer, Olivia Palermo said that, “Oscar de la Renta is one of the most iconic American designers that every girl dreams of wearing. Oscar’s attention to detail is simply amazing – the lines, the fabrics, the colours – he doesn’t miss a thing. His collections are full of pieces to keep and cherish forever. Everyone can feel beautiful in Oscar de la Renta.” So yes, Oscar de la Renta’s collection for The Outnet will include some seriously stylish and enviable goods with prices ranging between £245 and £995.
“Currently, the brand’s outlet model is driven by surplus merchandise, and this marks the first time product has been actively developed for this channel of trade,” Oscar de la Renta CEO Alex Bolen told WWD. “We have things around here that are underutilised – [such as] 40 years of patterns, fabrics and artwork that a lot of people spent time on. We thought, perhaps we can put something together in a way that is new, that doesn’t require as much development time and in an exclusive way.”
Photo courtesy of The Outnet