This year fashion designers seem to have channeled all their energy into bringing innovative designs to the fashion scene, garments that capture attention not through their skin revealing cuts but their sophistication, gorgeous textures and fabulous prints used in the creation process. One of the labels that surprised pleasantly despite having just 4 years of experience in the fashion industry is MSGM and the brand’s cruise 2012 collection is worth every bit of attention as the brand’s designer, Massimo Giorgetti chose a wearable approach to fashion with his designs.

For the resort 2012 season, MSGM captivated the essence of style, overlapping youthful, contemporary designs with trendy prints, bringing to the fashion scene numerous versatile designs that dare you to resist them. It seems that ideas were flowing at MSGM as the collection features over 50 uber-trendy fashion pieces that aim to bring out your inner fashionista. Fashion is all about self expression and the collection brings the much needed variety that makes adopting a look that suits your mood and personality, a breeze.

Mixing various elements has helped push the brand towards international fame, now being a brand featured in 280 stores in Italy and across the world. For the cruise collection, the designer chose soft lines and gorgeous shapes enhanced by wonderful pigments and trendy Kaleidoscopic prints, a combo that is bold yet sexy at the same time. Mixing stylish skirts with off-the-shoulder blouses, knitted pullovers, shiny coats and tucked in blouses, all featuring a certain vintage 60s-70s influence, proved to be a wonderful idea as the designs exude uniqueness and style, making them a perfect option for the new season. Stylish yet not bold or eccentric, the collection will dare you to resist its beauty.

For the ladies that can rock a romantic, ultra-feminine look, the designer put together gorgeous dress designs that range from floor-length to short and that feature plunging décolletages, statement cuts that give the designs a certain ‘je ne sais quoi’ that makes heads turn. Jumpsuits and stylish trousers paired with flirty blouses are also a must for the comfort-seekers, and these designs juxtapose comfort and chicness to achieve a look that still exudes sexiness.

To accentuate the fabrics, the designer chose a mix of youthful and more classic looking colors such as green, pink, blue, black and white, neon, orange and brown. Although the majority of the designs featured lovely Kaleidoscopic prints for that high visual impact, monochromatic designs have also been introduced throughout the collection to offer that perfect balance between simple and bold. If you’re ready to make heads turn with your new style, check out MSGM’s cruise 2012 collection and draw inspiration for your new style!

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