For spring 2013, Prada and consequently Miu Miu pull out the big guns. The spring/summer 2013 fashion choices are not only designed to reflect the classiness with a subtle playful touch the labels are renowned for but also big names from the industry as far as the models are concerned. Miuccia Prada has rounded up big names like Doutzen Kroes, Adriana Lima, Arizona Muse, Malgosia Bela, Bette Franke, Martha Hunt and Tamara Weijenberg ensured all of them showed their charm and charisma in the new campaign shot by Inez and Vinoodh.
With such a stellar cast, the new ads are predictably fun to look at and the classiness of the new looks shines through in each and every shot. The label seems to have completely abandoned the preference for eclecticism we saw in the spring 2012 collection for a much more refined allure that is sure to cater to a much larger group of fashionistas. The color palette is also much better defined and the less is more strategy definitely has the desired impact on the looks.
Gorgeous dresses and skirts are seen as the spring 2013 fashion must-haves and thus there is a variety of styles to choose from. Still, it’s fairly obvious that all the emphasis on geometry that has been embraced wholeheartedly by the label as most combos have extremely well defined proportions create a high impact and shatter the romantic touch we often associate with such alternatives. The powerful touch the combos deliver is a far cry from the ‘damsel in distress’ often portrayed in fashion campaigns.
Statement lovers, don’t be afraid to take advantage of the power of oversized pieces to get fab outfits that simply demand attention. The label shows us how it can be done for a classy effect. Oversized coats with minimalistic masculine touches are almost always a safe bet for a complex look that is bound to leave quite an impression and that can consolidate your trendsetter status.
Photo courtesy of Miu Miu