The Max Mara fall 2013 collection is filled some interesting examples which are a blend between the label’s core aesthetic principles and the desire for novelty and statement making. We’ve seen a high emphasis on oversized coats so far, however the Max Mara fall 2013 collection takes it to a whole new level with plenty of fun bold, contrasting alternatives that cannot go unnoticed.
The Max Mara fall 2013 collection features a multitude of monochrome outfits which didn’t abide to the usual idea that matchy outfits are boring. The focus on geometry was evident all throughout the new collection as it was spotted both on the proportions level and the from the pattern approach. Stripes are the preferred pattern for the upcoming season. The inclination towards less classy options in favor of more modern approaches that fall right in line with the dominant style perspective of the biggest names in the industry was also highlighted through the fabrics choice.
The first impression was definitely of bulkiness, however, as the Max Mara fall 2013 collection was unveiled the cozy feel of the new looks began to become more apparent. Aside from the multitude of pieces which can feel overwhelming for the average customers, the line featured plenty of elegant pieces which fall right in line with the brand’s most recognizable assets from a style-wise. A bit of shine is also included for a more interesting touch and definitely feels fairly subdued when contrasted with the dressy sculptural options which initially steal the spotlight.
The versatile color palette is another strong asset of the new Max Mara fall 2013 collection. The functional aspect of the new offerings is the unveiled once we look past the highly architectural touch of the looks which strikes as bold and a bit eccentric even. The new Milan Fashion Week 2013 announces to be extremely interesting if the new tendency from the first days will prevail.
Photo courtesy of Max Mara