The Mavi Jeans spring/summer 2014 campaign lensed by Riccardo Tinelli is filled with gorgeous options that are sure to make denim fans out there want to take a closer look. Models Frida Gustavsson, Magdalena Frackowiak, Francisco Lachowski and Florian Van Bael present the brand’s most interesting picks for the sandal season. The outfits, styled by Carlo Alberto Pregnolato, have an effortlessly cool yet polished vibe, being surprisingly diverse.
Though cool denim pieces are featured in most new season lookbooks one way or another, we rarely have the chance to see a clear perspective when it comes to denim trends, but fortunately the new Mavi campaign for spring/summer 2014 offers a clearer glimpse into this season’s hottest denim alternatives.
The new line offers a generous selection of washes ranging from ultra light to dark, so whether you’re a fan of acid washes or prefer investing in dark washes which prove a versatile options for a multitude of outfits, the new line might give you a better idea on what to look for in the new season.
Curve-hugging jeans and effortlessly chic shorts dominate the new Mavi Jeans campaign, but the list of covetable pieces worth including in one’s wardrobe also displays sexy denim jackets, vests and chambray shirts. The new ads also offer a couple of thought provoking answers to the ‘how to wear denim on denim’ dilemma. The versatility of the new offerings is best reflected through styling.
The label’s new season jeans are combined with sexy killer heels or chic flat sandals, edgy tees or delicate blouses depending on the mood tackled. The best part? In the Mavi spring/summer 2014 campaign simple and head-turning styles always go hand in hand, which is why it’s definitely worth stealing a few styling tips from the new ads and incorporate them into your styling routine for a similarly impressive effect.