The new Marc Jacobs Diet Coke ads are out! After last year’s Jean Paul Gaultier for Diet Coke campaign, this year it was Marc Jacobs’ turn to show his personality and create a catchy campaign. The Marc Jacobs Diet Coke campaign show’s the designer’s playful side. The new ads are part of the “Sparkling Together for 30 Years” campaign and have been photographed by Stéphane Sednaoui. The brand’s anniversary in Europe is marked by the new campaign which will break out on numerous European markets this year and which is surprisingly fresh and interesting.

For the new campaign, Marc Jacobs has enlisted the help of Latvian model Ginta Lapina for a fun campaign which has a distinguishable 90s vibe. With the designer himself starring in the campaign, it was clear that the new Diet Coke ads would be fun and the designer didn’t disappoint. The festive occasion was celebrated with fancy designs and a clear festive tone with plenty of interesting poses which showed outside of the box thinking on the behalf of Marc Jacobs, who was named as creative director earlier this year.

Marc Jacobs Diet Coke Campaign 2013 Marc Jacobs Diet Coke Campaign Revealed

Each of the three new bottle designs shown in the new Marc Jacobs for Diet Coke ads represent different decades in fashion and they all have elegance as the common denominator. The success of the new Marc Jacobs for Diet Coke campaign is already extremely predictable if we consider the fact that a short film posted on the Diet Coke Youtube channel gathered over 230 000 views. With the playful new ads recently displayed it’s fairly easy to understand why.

The three bottles presented in the Marc Jacobs for Diet Coke ads are sold as a set and are on sale this month. Print placements of the new campaign will appear in important fashion magazines from the UK such as Glamour, Company, Elle, Marie Claire, InStyle, Cosmopolitan and Stylist. Given the past designer collaborations, the new campaign will definitely turn into a great success.

Marc Jacobs Diet Coke Campaign Revealed Marc Jacobs Diet Coke Campaign Revealed Marc Jacobs Diet Coke Campaign Revealed Marc Jacobs Diet Coke Campaign Revealed

See also:

Marc by Marc Jacobs Sunglasses for Summer 2013

Marc Jacobs Sunshine Editions 2013 Perfume Series

Photos: WWD