Are you gorgeous fashionistas ready for some serious drama? Well, enter into the world of fashion blogging and experience all the intrigue and passion with the new The Series! launches 'LOOKBOOK: The Series', an independently produced webisode following the relationship between a fashion blogger and her photographer using a dramatic urban fairytale told through the canvas of and the L.A. fashion scene. The series tells the story of Hannah who moves to Los Angeles and enters the world of online fashion blogging. However, she soon discovers that things are not as simple as they seem and starts experiencing all the passion, intrigue, and betrayal that follows. Pretty cool, isn't it?

“We simply wanted to create something fun for our fans and our community which we thought they’d enjoy. Over the past 4 years we’ve seen an incredibly enthusiastic community of the most talented fashion bloggers emerge on our website. It’s been fascinating to observe, and although the story is dramatized fiction, it’s nonetheless inspired by characters we’ve seen and stories we’ve heard.” said Huan Nguyen, Head of Brand Partnerships.

LOOKBOOK: The Series was written and directed by Bernie Su (The Lizzie Bennet Diaries) and produced by Allison Vanore (Hopelessly in June). Its executive producers are Bernie Su and Huan Nguyen,’s Head of Brand Partnerships. Launches LOOKBOOK: The Series

“As a creator, I really appreciate how bold of a choice it was to dive into story driven scripted programming, especially for a company whose focus is in user generated social content. continues to be amazing to work with. Even with such a large internal and external brand presence, they were incredibly supportive about telling a dramatic story with great characters, and as a creator there is nothing more you could ask for.” Bernie Su explained. “We put Gossip Girl, Cruel Intentions and The Devil Wears Prada in a salad bowl and mixed it.”

LOOKBOOK: The Series stars Neva McIntosh (Secret Diary of an American Cheerleader) as Hannah the young fashion blogger, Kimberly Whalen (Tree of Life) as Cleo the manipulative, elite “queen” blogger, Daniel Romer (The Young and the Restless) as Mark a charming street fashion photographer, and Wes Aderhold (The Lizzie Bennet Diaries) as Julius a devious blogger, photographer and playboy. Launches LOOKBOOK: The Series

You can now watch the first episode at

See also:

Interview with Fashion Blogger Melanee Shale

Street Style: New York Fashion Week Fall 2013

Street Style Photographer David Nyanzi - Interview