Lauren Conrad shares an exclusive peek at her summer 2013 collection for Kohl’s filled with achingly lovely goodies. Sun, beach, flowers, fun… The pieces in the the LC Lauren Conrad line are perfect for happy moments and friendly temperatures. Even though these beauties will be available in stores and on Kohls’ website starting this week, the gorgeous designer wanted to share a first look at her photoshoot with everyone on LaurenConrad.com. Well, we couldn’t be happier!
Speaking about the inspiration behind her lines, LC Lauren Conrad and Paper Crown, the 27-year-old designer and author revealed in an interview with Redbook’s April 2013 issue that, “At first, I was just designing for myself. Then I started getting comments from women who didn’t have my body type, saying things like, ‘I have a larger chest and can’t wear this tent-shaped dress.’ So I’ve learned to make pieces that don’t necessarily flatter me but look great on someone else.”
As usual, the new Lauren Conrad for Kohl’s summer 2013 collection features flirty and chic pieces that work great for sunny days ahead. Girly dresses, cute lace tops, cut-off summer shorts, crochet, ruffles, prints and some really delicious colors are ingredients of a range of aww-inducing pieces that guarantee to add uniqueness and a romantic vibe to your summer wardrobe.
On putting the fun back into your wardrobe, Lauren told Redbook that, “When you’re growing up, you play dress-up – it’s a game, it’s a pastime. And then as you get older, getting ready and looking nice becomes this constant stress. I want to make it fun again.”
The new LC Lauren Conrad 2013 collection for Kohl’s brings versatile pieces that can take you from day to night in an instant. You can now have fun and play around with your styling pulling off statement-making ensembles! Oozing flirtatiousness and an understated elegance, Lauren’s line will see you through the warm-weather season in style. Just have a nosey, pick the pieces you love the most and get ready to flaunt your fashion credentials!
You might also enjoy reading:Lauren Conrad’s Paper Crown Spring 2013 Lookbook
Photos: Lauren Conrad