The Kenzo fall 2013 campaign is definitely one of the next season’s most original advertising projects. We love to get a better understanding of a brand’s vision for a particular collection which is why we constantly hunt the hottest campaigns of the season. Seeing Kenzo’s latest ads proved a particularly pleasant surprise. Why? Because though we’re used to see drama, elegance or edginess portrayed in numerous ways in fashion campaigns, humor is rarely an integral part of the equation.
This is what picture-based magazine TOILETPAPER managed to bring into the spotlight through surreal images that put a completely new spin on the label’s most eye-catching offerings from the Kenzo fall 2013 collection. The success of the collaboration with the magazine’s creative team took even Kenzo’s creative directors Carol Lim & Humberto Leon by surprise:
“There’s something so exciting about watching the TOILETPAPER team work. Maurizio, Pierpaolo and Micol express a huge essence of freedom in their methods and when we initially discussed the inspirations for the campaign, we were blown away by their immediate suggestions for interpretation. As soon as the shoot began, the images evolved even more. We couldn’t have imagined better, sharper or more perfect images to represent our Fall/Winter collections and are delighted to have had the opportunity to collaborate with such an inspired group.”
Bringing a new spin on mundane activities or honoring some of the duo’s defining creative influences like travel art and culture, which are then translated into spectacular influences and fun new outfits, proved easy for the label and ensured the success of the new Kenzo fall 2013 ad campaign. After all, who could forget a couple flying on a hand, kittens hidden in a shoe, a cute dog posing as a tiger or conspicuous eye prints?
It’s definitely amazing how some eclectic ads like these can bring such an interesting focus on the brand’s hottest picks for the new season, but it’s exactly the thing that makes the Kenzo campaign for fall/winter 2013-2014 so incredibly effective and memorable. Have these whimsical pictures made you crave any of the label’s new season alternatives?