Kelly Osbourne is the new face of the clothing line Madonna and her daughter Lourdes designed for Macy’s. The 26-year-old “E! Fashion Police” co-host will replace 17-year-old Taylor Momsen who was the brand’s muse last year when the line was launched.

The news has been confirmed by a rep of the brand who told US Weekly that he fashion brand “is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks.”

In fact, it seems that 14-year-old Lourdes wrote on the clothing line’s blog just after the launching that took place last summer that they were looking for a new spokesmodel.

Moreover, Lourdes seems to really love Kelly’s fashion style. “I met Kelly Osbourne and Luke Worrall, who are maybe THE coolest couple I have met; they both have such great style as well,” Lourdes wrote on the blog. Besides, a source told “The Sunday” that “Kelly’s always been a massive fan of Madonna and recently heard Lourdes idolised her, which she was very flattered by. It’s a huge coup.”

Kelly Osbourne looks better than ever, more confident, healthy and glowing after losing 50 pounds. The former “Dancing with the Stars” contestant told “Cosmopolitan” that she only did the show because she wanted to lose weight.

“I only did it to lose weight. I made a life change and re-educated myself about food and eating right. I didn’t know anything before about eating in moderation.” She also added that “When you’re a fat girl in Hollywood, it’s not fun. You never get looked at the way skinny girls do. I covered it up with my humour, but suddenly I found myself unfunny and hated what I saw.”

Kelly also appeared on the cover of the November 2010 issue of “Shape” magazine looking stunning in a red bright bikini. She said that “After being called ‘cherubic and chubby,’ I’m rocking a bikini! I feel silly, but I think I’m going to cry. Being on the cover of SHAPE is the biggest victory I could ever hope for.”

Kelly Osbourne is Madonnas New Material Girl

Photo courtesy of Getty Images, Cosmopolitan