Keira Knightley is a true veteran of the Chanel Coco Mademoiselle brand. Her elegance, refinement and fabulous sense of style have put her on the spotlight time and time again, making her perfectly suited to represent the brand.
The beloved actress, who has been one of the brand ambassadors since 2006, managed to conquer the attention of the viewers around the world every single time with her undeniable charm and alluring personality ever since.
For the 2011 ad campaign for the Coco Mademoiselle fragance, the brand has taken inspiration from the 2007 campaign, revamping the photos and making them look a lot more interesting.
This campaign was directed by none other than Joe Wright, who directed “Pride and prejudice” back in 2005, a film in which Keira was the leading actress. Shot in Paris, the campaign tries to skillfully combine the sophistication and elegance the brand is well known for and a subtle hint of adventure
Seeing Keira on a motorbike is certainly the distinctive element that adds a touch of uniqueness to the campaign. With an undeniable retro allure, the photo can undoubtedly be considered a link between the past and the present by highlighting the various faces that femininity can take nowadays and appealing to a wide range of preferences. With tasteful sexy touches and an understated sense of refinement, the photos manage to be intense and memorable.
The new ad campaign will be released surprisingly soon, on the 23rd of March to be more exact. However, the luxury brand representatives have decided that the official fragrance release will only take place on the first of April. The iconic fragrance, which can easily become one’s signature perfume, balances sensuality and classiness in an ideal manner, being extremely versatile and alluring.
Citrus notes, bergamot, jasmine, patchouli, white musk, vanilla and vetiver Haiti make up the incredible bouquet of scents that contribute to the immense popularity of the fragrance. The high quality of the fragrance and the constant strive for perfection still remain evident even after 10 years of being on the market.