It’s been an exciting week at Abbot + Main as the fashion label has unveiled its sizzling fall 2012 campaign which features once again ‘Twilight’ heartthrob, actor Kellan Lutz and Sports Illustrated Swimsuit ‘Rookie of the Year’, model Kate Upton. The campaign which features the hot duo follows a much softer approach to fashion with their fall 2012 campaign as it seems to focus more on the clothes compared to its previous campaigns featuring Kellan.

Dylan George and Abbot + Main aim to capture the essence of the laid back fashion spirit that prevails at California’s beach scene, giving their garments a relaxed style that still has that vintage appeal that makes heads turn. The designs suit perfectly the urban-chic man and woman, who love to combine comfort with style. Kellan and Kate have put their perfectly sculpted bods on display for the camera lens donning the label’s upcoming new season must haves and the result is just spectacular. Knits are mixed with cotton and denim fashion pieces, fabrics that offer both comfort and a cool vintage allure that will not go by unnoticed.

The label puts on display cool skinny jeans in vibrant colors and pretting prints but also in classic hues. The knitted garments have a vintage chicness and a casual-luxury appeal that will make you feel fabulous and that can be easily mixed and matched with the rest of the label’s creations. Comfy simple tees and jersey hoodies offer that perfect free-spirited style that underlines the all-American style, so take a peek at the label’s fab new season fashion campaign and get inspired for your new look.

The outfits matched perfectly with the Californian Venice Beach scenery, thus offering the label’s fans a complete vision of its style proposition. Hot, casual and with a touch of luxury are the words that come to mind when taking a glimpse at the campaign, so check it out and tell us what you think about the result.

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